About Us

What is the Ultimate Lead Generation MasteryTM?

Ultimate Lead Generation MasteryTM (ULGM) is the comprehensive community membership program and academy that transforms entrepreneurs and small business owners into lead generation masters.

Created by Joe Sayles, Jr., this isn't just another course. It's a complete business ecosystem that teaches Lead Generation LiteracyTM through the proven Lead Generation Made SimpleTM process, combining systematic training, live implementation support, and a thriving community of ambitious entrepreneurs.

Unlike tactics-based training that becomes outdated, ULGMTM teaches Lead Generation LiteracyTM—the fundamental principles and frameworks that work regardless of platform changes or algorithm updates. Members choose their learning path through the Lead Generation Made SimpleTM process:

✅Do-It-Yourself foundation training with templates and community support,

✅Done-With-You acceleration through weekly coaching calls and implementation workshops, or

✅Done-For-You premium services including custom campaign development and one-on-one strategic consulting.

The program features structured learning tracks from beginner fundamentals to advanced enterprise strategies, monthly live workshops, weekly group coaching calls, and an active community where members share wins, get feedback, and build valuable business relationships.

For $97 per month, members get access to everything: the complete training library, live sessions, premium community features, and ongoing updates as strategies evolve.

Ultimate Lead Generation MasteryTM is designed for serious entrepreneurs ready to master Lead Generation LiteracyTM and build predictable, scalable lead generation systems that create sustainable business growth.

What Is Lead Generation LiteracyTM?

There's reading literacy

There's computer literacy.

There's financial literacy.

And now...

There is Lead Generation LiteracyTM!

The Key to Systematic, Successful Customer Acquisition

Lead Generation LiteracyTM is the ability to understand the fundamental principles that drive successful lead generation, regardless of platform changes or market shifts. Just as traditional literacy means you can comprehend written language, Lead Generation LiteracyTM means you can systematically guide prospects through the AIDA buyer's journey (Awareness, Interest, Desire, Action) using proven frameworks rather than chasing the latest tactics.

Most entrepreneurs get trapped constantly chasing new "growth hacks" like Facebook ad strategies, LinkedIn tactics, or TikTok trends. Often, when algorithms change, these entrepreneurs end up back at square one.

Lead Generation LiteracyTM is different!

It's built on understanding the why behind what works, enabling you to adapt quickly to any platform or change while maintaining consistent results. This systematic approach aligns perfectly with how prospects naturally move from awareness to action, creating predictable, scalable lead generation systems. This literacy is developed through my exclusive 5-Step Lead Generation Made SimpleTM Framework..

Lead Generation Made SimpleTM

Our Lead Generation Made Simple process is based on the following 5 Pillars:

  • (1) Designing a Strategy for Clarity of Purpose

  • (2) Assessing Your Marketplace Position

  • (3) Identifying Your Target Audience

  • (4) Attracting Prospects and

  • (5) Capturing & Converting Prospects Systematically.

When you're Lead Generation LiterateTM, you can read market signals, decode prospect behavior, build sustainable systems that work across multiple channels, and diagnose problems quickly when campaigns underperform.

Transform from someone who follows tactics to someone who creates strategies that deliver consistent, predictable results.

MEET THE FOUNDER & CEO

Hey, I'm Joe Sayles, Jr!

I am a Lead Generation Strategist and Google Ads Specialist who helps entrepreneurs attract high-quality leads through smart, results-driven digital marketing.

With expertise in paid advertising, website development, and content strategy, I build marketing systems that deliver both immediate results and long-term growth.

As a podcast host, I share insights and practical tips to empower business owners to market with confidence and clarity.

Now as the Founder and CEO of Ultimate Lead Generation Mastery, I am making Lead Generation Simple™ for busy entrepreneurs.

Over the years, I have discovered that businesses large and small often struggle with the same issues:

Inconsistent flow of high-converting leads

Applying tactics without a defined lead generation strategy

No understanding of their true ideal client

Image of the Ultimate Lead Generation Mastery Club Founder Joe Sayles, Jr. in front of a brick background.

They try to solve their problem by doing what they hear about, often chasing the next shiny object. But the one thing that I have realized whether working for big businesses or with local entrepreneurs, is that the ones who struggle are missing what I call Lead Generation Literacy™.

So today, I have created the Ultimate Lead Generation Mastery™ as an entrepreneurs club where they can become Lead Generation Literate™ while learning the best marketing advice from today's leading professionals.

"The difference between a business owner who knows tactics and one who has developed Lead Generation Literacy™ is the difference between hoping for results and creating them systematically." - Joe Sayles, Jr.